Recently they were featured on “Behind The Counter” a documentary on the franchise business.  They introduced the guy that’s responsible for sourcing all of the potatoes for Five Guys and the process that they go through to make the fries each day.  It’s an interesting …

In This Episode Here’s What You’ll Discover:

#1 – A Grocery Store That Competes With Great Service, TOT Spot – a day care service for parents while shopping & adding new revenue streams to grow their business.

#2 – Using Testimonials To Prove Your Case…I’ll show you a stack of 1,200 Testimonials we collected in just 24 hours.

#3 – Success System That Never Fails – Book Review – A great time to read this book as W. Clemet Stone built his empire during the great depression.…

In This Episode We’ll Discuss

- Sea World Style Marketing & Advertising For Small Businesses
- Using A Cheap, Yet Effective Media To Generate New Customers For Your Small Business
- Book Review Of Chet Holmes – Ultimate Sales Machine

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In This Edition Of Darin Spindler’s Small Business Straight Talk:

Segment 1: Creating a Shock N Awe Box To Catch The Attention Of One Of America’s Billionaires Warren Buffet.

Segment 2: A Great Time Management Tool That Allows You Get More Done Without Interruption

Segment 3: A Book Review Of Bill Glazer’s Best Seller Outrageous Advertising That’s Outrageously Successful

Get Your FREE Copy Of Bill’s Book Now

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I’m excited to introduce my brand new marketing and customer service coaching program for small business owners and entrepreneurs.  This will be different than many coaching programs where it’s just one person coaching.  I’m going to bring you live examples of working programs in different niches and demonstrate how they can be transferred from niche to niche.

I’ll also be interviewing successful entrepreneurs and business owners each month and members will receive an invitation to the live call where they are able to ask questions.  I’ll also share with you great examples of business owners and companies spending marketing and …

I am a Hilton Honors VIP Member, spending many nights in their hotels, multiple meetings and seminars held in their conference rooms.  Last year my personal spending and seminar attendee spending probably worth $250,000.00 or more at  Hilton Hotels.  Not their best customer probably but a damn solid and loyal one.

We just completed a 5 day stay at the Hilton San Diego Beach Resort …

So many big companies believe in “Image” or “Brand” building yet complain they aren’t getting the response they would like.  Unfortunately for us (the small business owner) we don’t have the financial resources to make the mistakes that these “Big – Dumb Companies” make.  We need to make sure that every dollar we spend on advertising or marketing can be tracked and converted to sales, not brand building or image awareness.

One of the easiest ways to convert prospects to customers is by just adding a deadline …

There’s really two reasons people don’t respond to an ad. Number one, people respond because they want to solve a problem. So they’ve got a problem that they need to get solved or they want to create some level of happiness and to everybody that’s a little bit different.

What happens is, most business owners …

Before you purchase media whether it’s newspaper, radio or TV you need to define who your target market is and how you’re going to go about attacking that market. Before you go out and spend big money, write that check you’ve been wooed by an advertising rep you’ve got to really think about who you’re going after before you place that ad.

There’s what we call The 3 M’s in Marketing. It’s your Market, your Message and then the Media. You always, always, always pick out your market …