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	<title>Marketing &#124; Lead Generation &#124; Advertising&#187;  | Marketing | Lead Generation | Advertising</title>
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	<link>http://www.dsdirectmarketing.com/blog</link>
	<description>Advertising and Marketing Ideas for Businesses</description>
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		<title>Darin Spindler&#8217;s Small Business Straight Talk Episode #2</title>
		<link>http://www.dsdirectmarketing.com/blog/general/darin-spindlers-small-business-straight-talk-2/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/darin-spindlers-small-business-straight-talk-2/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:31:36 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Bill Glazer]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Outrageous Advertising Book]]></category>
		<category><![CDATA[Small Business Advertising]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=290</guid>
		<description><![CDATA[<p> </p>
<p style="text-align: center;"><strong><span style="font-size: small;"><br />
</span></strong></p>
<p style="text-align: center;"><strong> </strong><strong>In This  Edition Of Darin Spindler&#8217;s Small Business Straight Talk:</strong></p>
<p style="text-align: center;"><strong><span style="font-size: small;"> </span></strong><a target="_blank" href="http://www.giftfromgkic.com/outrageousoffer/spindler" target="_blank"><img class="alignright size-full  wp-image-298" title="outrageousbookcover" src="http://www.dsdirectmarketing.com/blog/wp-content/uploads/outrageousbookcover1.jpg" alt="" width="150" height="217" /></a></p>
<p><span style="font-size: small;"><strong>Segment 1:</strong> Creating a Shock N Awe Box To Catch The Attention Of One Of America&#8217;s Billionaires Warren Buffet.</span></p>
<p><strong>Segment 2</strong>: A Great Time Management Tool That Allows You Get More Done Without Interruption</p>
<p><strong>Segment 3</strong>: A Book Review Of Bill Glazer&#8217;s Best Seller Outrageous Advertising That&#8217;s Outrageously Successful</p>
<h1 style="text-align: center;"><span style="font-size: medium;"><a target="_blank" href="http://www.giftfromgkic.com/outrageousoffer/spindler" target="_blank">Get Your FREE Copy Of Bill&#8217;s Book Now</a></span></h1>
<p><span style="font-size: small;"> </span></p>
<p><span style="font-size: small;">Please leave your comments about the  video below or leave questions that you&#8217;d like answered in</span>&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/darin-spindlers-small-business-straight-talk-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1st Edition Of Darin Spindler&#8217;s Small Business Straight Talk&#8230;</title>
		<link>http://www.dsdirectmarketing.com/blog/general/1st-edition-darin-spindlers-small-business-straight-talk/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/1st-edition-darin-spindlers-small-business-straight-talk/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 19:46:27 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Hilton Hotels]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Small Business Advertising]]></category>
		<category><![CDATA[Small Business Consultant]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=275</guid>
		<description><![CDATA[<p style="text-align: center;"></p>
<p><span style="font-size: small;">I&#8217;m excited to introduce my brand new marketing and customer service coaching program for small business owners and entrepreneurs.  This will be different than many coaching programs where it&#8217;s just one person coaching.  I&#8217;m going to bring you live examples of working programs in different niches and demonstrate how they can be transferred from niche to niche.</span></p>
<p><span style="font-size: small;">I&#8217;ll also be interviewing successful entrepreneurs and business owners each month and members will receive an invitation to the live call where they are able to ask questions.  I&#8217;ll also share with you great examples of business owners and companies</span>&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/1st-edition-darin-spindlers-small-business-straight-talk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hilton Hotels Upset Loyal Customers…Who’s To Blame For The Current Downturn In Business Travel? (Part 1)</title>
		<link>http://www.dsdirectmarketing.com/blog/general/hilton-hotels-upset-loyal-customerswhos-blame-current-downturn-business-travel-part-1/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/hilton-hotels-upset-loyal-customerswhos-blame-current-downturn-business-travel-part-1/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 14:26:21 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Hilton Hotels]]></category>
		<category><![CDATA[Marketing Systems]]></category>
		<category><![CDATA[Marriott Hotels]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=270</guid>
		<description><![CDATA[<p>Here’s why small business owners of Hotels, Resorts and Bed And Breakfasts can out maneuver and crush big chains or franchise hotels&#8230;and why any local business can beat the &#8220;big guys&#8221; with service and personalization.</p>
<p>I am a Hilton Honors VIP Member, spending many nights in their hotels, multiple meetings and seminars held in their conference rooms.  Last year my personal spending and seminar attendee spending probably worth $250,000.00 or more at  Hilton Hotels.  Not their best customer probably but a damn solid and loyal one.</p>
<p>We just completed a 5 day stay at the Hilton San Diego Beach Resort&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/hilton-hotels-upset-loyal-customerswhos-blame-current-downturn-business-travel-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Deadlines To Improve The Results Of Your Small Business Advertising &amp; Marketing</title>
		<link>http://www.dsdirectmarketing.com/blog/general/deadlines-improve-results-small-business-advertising-marketing/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/deadlines-improve-results-small-business-advertising-marketing/#comments</comments>
		<pubDate>Mon, 10 May 2010 17:45:15 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Local Customers Now]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=255</guid>
		<description><![CDATA[<p>Are You Advertising Your Small Business But Not Getting Prospects To Become Customers?</p>
<p>So many big companies believe in &#8220;Image&#8221; or &#8220;Brand&#8221; building yet complain they aren&#8217;t getting the response they would like.  Unfortunately for us (the small business owner) we don&#8217;t have the financial resources to make the mistakes that these &#8220;Big &#8211; Dumb Companies&#8221; make.  We need to make sure that every dollar we spend on advertising or marketing can be tracked and converted to sales, not brand building or image awareness.</p>
<p>One of the easiest ways to convert prospects to customers is by just adding a deadline&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/deadlines-improve-results-small-business-advertising-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Mistakes Advertising Your Small Business And Why Your Results Suck</title>
		<link>http://www.dsdirectmarketing.com/blog/general/big-mistakes-advertising-small-business-results-suck/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/big-mistakes-advertising-small-business-results-suck/#comments</comments>
		<pubDate>Sun, 09 May 2010 14:11:46 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Lawn Care]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Local Customers Now]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=251</guid>
		<description><![CDATA[<p>Small Business owners are often frustrated with the results of their advertising and marketing.  We often find that they are making a number of big mistakes and one of them is the failure to use emotional benefits rather than features of their product or service.</p>
<p>There&#8217;s really two reasons people don&#8217;t respond to an ad. Number one, people respond because they want to solve a problem. So they&#8217;ve got a problem that they need to get solved or they want to create some level of happiness and to everybody that&#8217;s a little bit different.</p>
<p>What happens is, most business owners&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/big-mistakes-advertising-small-business-results-suck/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Single biggest mistake that local business owners are making while advertising their local business&#8230;</title>
		<link>http://www.dsdirectmarketing.com/blog/general/single-biggest-mistake-local-business-owners-making-advertising-local-business/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/single-biggest-mistake-local-business-owners-making-advertising-local-business/#comments</comments>
		<pubDate>Sat, 08 May 2010 19:04:59 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[dsdirectmarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Local Customers Now]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=242</guid>
		<description><![CDATA[<p><span style="font-size: medium;"><strong>Are You Purchasing Media Before Defining Your Target &#38; Creating A Message&#8230;</strong></span></p>
<p><span style="font-size: medium;">Before you purchase media whether it&#8217;s newspaper, radio or TV you need to define who your target market is and how you&#8217;re going to go about attacking that market. Before you go out and spend big money, write that check you&#8217;ve been wooed by an advertising rep you&#8217;ve got to really think about who you&#8217;re going after before you place that ad.</span></p>
<p><span style="font-size: medium;">There&#8217;s what we call The 3 M&#8217;s in Marketing. It&#8217;s your Market, your Message and then the Media. You always, always, always pick out your market</span>&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/single-biggest-mistake-local-business-owners-making-advertising-local-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Olivia Davis Foundation Fundraiser A Huge Success!</title>
		<link>http://www.dsdirectmarketing.com/blog/general/olivia-davis-foundation-fundraiser-huge-success/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/olivia-davis-foundation-fundraiser-huge-success/#comments</comments>
		<pubDate>Mon, 03 May 2010 04:12:26 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Bill Glazer]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[GKIC]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Olivia Davis Foundation]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=234</guid>
		<description><![CDATA[<p><span style="font-size: medium;">I just wanted to take a quick minute and thank all of the attendees of the 2010 Glazer Kennedy Super Conference for your generous donations to the Olivia Davis Foundation.  We will be sure to keep in touch so that you can see the families that your contribution will be helping out.  For my friends, clients and Glazer Kennedy members that weren&#8217;t able to attend I wanted to share the video that we played to day for attendees.</span><a target="_blank" href="https://wowmarketing.infusionsoft.com/cart/?product_id=167"><br />
</a></p>
<div style="width: 320px;"></div>
<p style="text-align: center;"></p>
<h1 style="text-align: center;"><a target="_blank" href="https://wowmarketing.infusionsoft.com/cart/?product_id=167" target="_blank">I&#8217;d Like To Help A Family In Need</a></h1>
<p style="text-align: center;">

	Tags: <a&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/olivia-davis-foundation-fundraiser-huge-success/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Olivia Davis Fundraiser At The Glazer Kennedy SuperConference</title>
		<link>http://www.dsdirectmarketing.com/blog/general/olivia-davis-fundraiser-glazer-kennedy-superconference/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/olivia-davis-fundraiser-glazer-kennedy-superconference/#comments</comments>
		<pubDate>Sun, 02 May 2010 06:18:08 +0000</pubDate>
		<dc:creator>Darin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Bill Glazer]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[Glazer Kennedy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Olivia Davis Foundation]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=219</guid>
		<description><![CDATA[<p><span style="font-size: medium;">The Olivia Davis Foundation has been chosen as the charity of choice for the 2010 Glazer Kennedy Marketing &#38; Money Making Super Conference in Dallas, Texas April 29 &#8211; May 2, 2010.  The GKIC Super Conference is a gathering of the top entrepreneurs in the world.</span></p>
<p><span style="font-size: medium;">Darin Spindler, the founder of The Olivia Davis Foundation is a Glazer Kennedy member and will be attending the event along with Andy O&#8217; Mara.  Attendees of the event will be able to make a contribution to our foundation and in return will receive a great gift from Glazer Kennedy.</span></p>
<p><span style="font-size: medium;">We&#8217;d like to thank</span>&#8230;</p>]]></description>
		<wfw:commentRss>http://www.dsdirectmarketing.com/blog/general/olivia-davis-fundraiser-glazer-kennedy-superconference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Did Starbucks Piss Off Perkins&#8230;</title>
		<link>http://www.dsdirectmarketing.com/blog/general/starbucks-piss-perkins/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/starbucks-piss-perkins/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 20:56:14 +0000</pubDate>
		<dc:creator>pubclip</dc:creator>
				<category><![CDATA[2]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[darin spindler]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Perkins]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/?p=212</guid>
		<description><![CDATA[<p><span style="font-size: medium;">I hate it when I receive lousy customer service.  What&#8217;s even worse is a dumb company policy combined with poor service.  Recently I was going to take my daughter to breakfast at Perkins before I left for my trip to Mexico.  Before we went to Perkins I made my daily run to Starbucks&#8230;watch the video to see what happens upon entering Perkins&#8230;.Don&#8217;t forget to leave your comments below.</span></p>
<div style="width: 320px;"></div>

	Tags: <a href="http://www.dsdirectmarketing.com/blog/tag/advertising/" title="Advertising" rel="tag">Advertising</a>, <a href="http://www.dsdirectmarketing.com/blog/tag/darin-spindler/" title="darin spindler" rel="tag">darin spindler</a>, <a href="http://www.dsdirectmarketing.com/blog/tag/direct-marketing/" title="direct marketing" rel="tag">direct marketing</a>, <a href="http://www.dsdirectmarketing.com/blog/tag/lead-generation/" title="Lead Generation" rel="tag">Lead Generation</a>, <a href="http://www.dsdirectmarketing.com/blog/tag/perkins/" title="Perkins" rel="tag">Perkins</a>, <a href="http://www.dsdirectmarketing.com/blog/tag/small-business-marketing/"<p>&#8230;</p>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Should Delta Airlines Go Out Of Business?</title>
		<link>http://www.dsdirectmarketing.com/blog/general/should-delta-airlines-go-out-of-business/</link>
		<comments>http://www.dsdirectmarketing.com/blog/general/should-delta-airlines-go-out-of-business/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 16:07:24 +0000</pubDate>
		<dc:creator>pubclip</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.dsdirectmarketing.com/blog/general/should-delta-airlines-go-out-of-business/</guid>
		<description><![CDATA[<p>I recorded this a few days ago after another great experience on my favorite airline Delta.  I was upgraded to first class on a flight to Mexico because of my frequent flier status.  </p>
<p>At the Detroit Airport I had asked for an upgrade if it was available for my girlfriend&#8230;and clearly told the crabby lady from Delta that I would pay the typical $85 upgrade fee&#8230;In the video you&#039;ll hear what happens next.</p>
<p>If you&#039;d like leave a comment too.</p>
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