This post is written by a Great Bowling Marketer and Client Of My Automated Marketing Systems

We have handed out over 11,000 Kids Bowl Free cards and according to Darin Spindler at last check – we have over 3000 kids registered – and I am sure that has grown by at least 50% again in the last week. Since that spot was played on TV – our phone has rung non-stop with info on the Kids Bowl Free program. As a result of Kids Bowl Free program being so popular – our birthday parties have increased and late night / casual summer open play has been 20% or more up, also. What a winner!!

Since re-opening in April of 2008 after 7 months of being closed and partnering with another center up the street (which didn’t work out with those partners) – our programs since we restarted our original center have included many that I have learned from industry experts – including Bruce Davis, Darin Spindler, Max Cook & Fred Kaplowitz. Those 4 gentlemen right there represent probably the 4 greatest marketing minds in the bowling industry today. Programs such as After School Bus & Bowl, The Big Whammy, Bingo Bowling, Pizza Pins & Pepsi, Summer Carnival, Box Seat Bowling, Ultimate Teen Nights, HIP Nights and so many others that I have garnered have been infused into our center and has kept us busier than we were before we closed.

The first week of June – with “Kids Bowl Free” in full force – we have had anywhere from 1 to 2 hour waits in line for lanes and have generated AT LEAST an extra $400 to $500 a day in revenue for our 16 lane center – between extra bowling revenue and food / beverage sales. This does not take into consideration any arcade or vending revenues – which would be at least another $100 to $200 more. Shockingly – we are the only bowling center in Nebraska offering this program. I guess the other centers didn’t want the extra $15,000 in revenue!!

Linking this to our new website which Darin Spindler has helped us with automatically links all of the kids and mom’s names from Kids Bowl Free to our website and contacts them automatically for birthdays, teen nights and more. Our website has become our most effective advertising tool we have. When combined with fax blasts, voice calls and direct mail – we have such an advantage on all of the other centers in town – it’s almost laughable. Bruce & Darin are phenomenal at this – and those who don’t use them are missing the boat.

Sincerely,
Steve Sempeck
Proprietor
Sempeck’s Elkhorn Lanes
Elkhorn, NE