Posts Tagged direct marketing

Right now there are so many business owners whining about the economy.  They are complaining that consumer spending is down.  The credit crunch is affecting them.  In most every business and / or niche these are just a bunch of excuses coming from individuals that have been unwilling to adjust to the new economy.

There is no doubt that right now is NOT the best selling environment for many types of businesses.  However I personally know many entrepreneurs that are having their best year ever right now in the face of the biggest recession since 1929.

A member of my mastermind group Rich Fercy sells “Wear Resistant” metal in a business to business environment and as of October 10, 2009 he reached his best sales number ever!  while the rest of his company sales team is off 20 – 70% Rich is way up!  Rich sells metal to construction companies for their rock crushers.  But…isn’t construction business way off?  Why did these construction companies need his metal if they were crushing less rock?  See my friend Rich got his A&* and started selling differently.  He invested in a new interactive web presence that gives great information, collects data, etc.  He also started using MORE direct mail in his business, not less.  Most people are running to email only…BIG MISTAKE!  Rich combined email and direct mail to sell over $200,000 of metal in just 30 days!

Quit Making Excuses! & Do You Need A Little Inspiration?

Last night my daughter and I went to a minor league hockey game and during the intermission they had “sled hockey”.  The participants were all young children who have become handicapped in some way that they can no longer skate.  So someone decided to create a sled with skates so that these children could play hockey again.

The children played hockey sitting down on a sled designed just for skating while using your hands to push.  They also had mini sticks that they held on to while skating.  It was a real inspiration to watch them.

I am willing to bet at some point these children were all delivered the biggest blow of their life when a doc had to tell them they’d never walk again.  But these kids were determined.  They were fighters.  They didn’t listen to the people around them making an excuse for their handicap.  They just figured out how to what they wanted to do.  They didn’t sit in the corner sucking their thumb making excuses and crying (what many business owners are doing right now).

There are plenty more lessons that can be pulled from these courageous kids.  I just wish for a minute that so many lazy business owners would quit the whining and get to work.  I wish they would improve their sales process and make the recession your friend.

There are lots of business owners succeeding right now.  They have decided to quit making excuses and get to work.  I hope you get a bit of inspiration from the Sled Hockey team and get of you’re A&* and sell something today.